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Internet
in Pakistan
From the late 90’s, Internet is growing at a
rapid pace in Pakistan. According to Pakistan
Telecommunication Corporation Limited (PTCL),
there are about
8 million
active Internet users in the country. This audience
is a considered a very
literate
one and Internet is one of the most popular
medium especially among the youth.
Internet users in Pakistan use Internet for
various purposes:
Entertainment, News, Communication (Emails,
Chatting, Match Making etc…), Information Sharing
(Yahoo! groups, MSN Groups etc..), Information
Search (Google, Yahoo! Search etc…)
Problem with the Internet scene in Pakistan
is the lack of availability of the local portals.
People visit international portals like Yahoo!,
MSN, Lycos, Google etc.. to fulfill their Internet
needs. Some of the most popular websites and
portals from Pakistan are:
Yahoo!, MSN, Google, Orkut, BBC News, CNN, Hi5
etc…
The Symmetry
has links with most of these portals which
allow us to plan and implement the best possible
Internet Marketing Campaign
for our customers. |
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